UX/UI
Google Doodle
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E-Newsletter/ Storytelling

The main purpose of the design is to visually tell the impact of global warming and how it affects polar bears as you scroll down. Achieved with photos that use dynamic shaped to express motion. Taking into account users prefer a fast read that gets the message across quickly. A dark background supports a bright header to capture the attention of the user to stop and read while separating each section. As you scroll to the bottom it concludes to a call to action, directing users to WWF website.

Objective:

Building an e-newsletter for an organization that discusses world issues, conclude with an impacting call to action.

Click link for WWF Animation